Did you know Harley-Davidson nearly disappeared in the 1980s?
Today Harley-Davidson is one of the most recognisable motorcycle brands in the world.
But in the early 1980s, the company faced serious financial difficulties and its future was far from certain.
Increasing competition, changing market conditions and quality issues meant Harley-Davidson had to fight for survival.
The company responded by improving quality, introducing new technology and rebuilding its reputation.
The result was one of the greatest comeback stories in motorcycle history.
Without that turnaround, Harley-Davidson might not exist today.
Did you know Harley-Davidson came so close to disappearing?