Classic and Classy Motorcycles Ltd

Vintage and Classic Motorcycle Importers

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1964 Norton Atlas 750cc

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Exploring the Legacy of the 1964 Norton Atlas 750cc

Introduction

The 1964 Norton Atlas stands as a testament to the pinnacle of British motorcycle engineering, delivering unmatched performance with its robust 750cc engine. This model not only captured the hearts of riders around the globe but also cemented Norton's reputation for producing motorcycles that were both powerful and graceful.

Historical Context

In the 1960s, the Norton Atlas emerged as a leading figure in the motorcycle world, designed to meet the demanding needs of American and British riders alike. Its introduction was a response to the growing appetite for larger, more powerful engines, and it quickly became renowned for its reliability, speed, and smooth riding experience.

Specifications and Performance

• Engine: 745cc air-cooled parallel twin, delivering a blend of power and refinement that was rare for its time.
• Power: Approximately 55 bhp, enabling the Atlas to achieve top speeds in excess of 115 mph (185 km/h), a remarkable feat for motorcycles of this era.
• Frame: Featherbed frame, renowned for its handling capabilities, making the Atlas a joy to ride on both country roads and city streets.
• Brakes: Equipped with powerful front and rear drum brakes, providing reliable stopping power.

Riding Experience

The Norton Atlas was praised for its exceptional balance and handling, courtesy of its Featherbed frame. Riders appreciated the motorcycle's ability to handle long distances with ease, making it a popular choice for touring and everyday commuting. Its engine's distinctive sound and vibration offered a sensory experience that was both exhilarating and uniquely Norton.

Cultural Impact and Legacy

Beyond its technical specifications, the Norton Atlas holds a special place in motorcycle history. It represented the spirit of adventure and freedom that was synonymous with the 1960s, becoming a symbol of the era's motorcycle culture. Today, the Atlas is revered by collectors and enthusiasts as a classic example of Norton's engineering prowess, continuing to inspire admiration and passion among the motorcycling community.

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