Classic and Classy Motorcycles Ltd

Historical Context

The Norton Atlas was introduced in the early 1960s, replacing the Dominator as Norton’s flagship model. It featured a larger 750cc engine to cater to the demand for more powerful motorcycles, especially in the American market. The Atlas was known for its rugged performance, excellent handling, and iconic design. The 1968 model year represents one of the last iterations of the Atlas before it was replaced by the Norton Commando, making it a historically significant model. The Atlas was popular for its "Featherbed" frame, which gave it superior handling, and its powerful 750cc parallel-twin engine, which delivered strong torque and smooth power for long-distance riding and touring.

Technical Specifications and Features

• Year: 1968
• Make: Norton
• Model: Atlas 750
• Engine Displacement: 745cc
• Engine Type: Air-cooled, OHV parallel twin
• Compression Ratio: 7.6:1
• Transmission: 4-speed manual
• Brakes: Drum front and rear
• Fuel System: Dual Amal carburetors
• Fuel Capacity: 4 gallons
• Wheelbase: 55.5 inches
• Dry Weight: Approximately 410 pounds
• Key Features: The Norton Atlas is powered by a 745cc parallel twin engine, known for its strong low-end torque and smooth power delivery. The bike’s "Featherbed" frame provides excellent handling and stability, making it ideal for long-distance riding and spirited cornering.

Project Potential

The 1968 Norton Atlas 750cc project bike presents significant potential for restoration. As one of the last Atlas models before the introduction of the Commando, it holds historical value and is highly sought after by vintage motorcycle collectors. The 750cc parallel twin engine is known for its durability and can be restored to its former glory with the availability of parts through vintage motorcycle suppliers and enthusiast communities. Whether restoring the bike to its original factory condition or customizing it into a unique cafe racer or vintage roadster, the Atlas provides a strong foundation. Its iconic design and solid mechanical structure ensure that the restoration will result in a bike that is both visually appealing and mechanically sound.

Riding Experience

Once restored, the 1968 Norton Atlas offers a powerful and engaging riding experience. The 745cc parallel twin engine provides plenty of torque, making it well-suited for highway cruising and long-distance rides. The "Featherbed" frame, a hallmark of Norton motorcycles, ensures excellent handling and stability, giving the bike a smooth and composed ride even at higher speeds. While the drum brakes are adequate for the time, they require careful maintenance to perform optimally. The upright riding position and well-padded seat provide comfort for longer journeys, making the Atlas an excellent touring machine. The bike’s overall balance of power, handling, and comfort makes it a pleasure to ride for enthusiasts of classic British motorcycles.

Design and Aesthetic Appeal

The design of the 1968 Norton Atlas is classic and elegant, reflecting the minimalist style of British motorcycles from the 1960s. The simple, clean lines of the fuel tank, the exposed parallel twin engine, and the chrome accents give the bike a timeless and refined appearance. The slim frame, polished aluminum, and chrome components enhance its vintage appeal, while the traditional black and silver color scheme adds to its understated elegance. Whether restored to its original factory form or customized with modern upgrades, the Atlas remains a visually striking motorcycle that captures the essence of classic British design.

Legacy and Collectibility

The 1968 Norton Atlas 750cc holds a special place in British motorcycle history. As one of the last models before the introduction of the Norton Commando, the Atlas is a highly collectible motorcycle. Its combination of performance, handling, and classic design makes it a sought-after model for vintage motorcycle enthusiasts and collectors. Restoring this bike not only preserves a piece of motorcycling history but also adds significant value to any collection. With the continued interest in classic British motorcycles, the Norton Atlas remains a desirable model for both restoration and long-term investment.